The Power of 2
A name is singularly the most important part of your brand, get that wrong and you have already lost us. It has to sing your practice. When you first hear a name, it ought to invoke feelings of what a brand is about straight away. It should pique your curiosity and make you want to know more. A name should hint at what’s behind it, without giving away too much. It draws you in through the door. That’s exactly what SQHAIR does. It’s something different, something unique. Something that stands out from the crowd - just like that unique hairstyle you have been craving.
Straight talking, down to earth, and with a commitment to precision and perfection, the logo reflects everything that SQHAIR is about. It makes a stylish statement from just the briefest of glances, with the name bold and clear. It’s precise, clear-cut, in a perfect square, symmetrical in all aspects. It’s black or white, one clear way of looking at it or another, like whether you look good or not; clean and straight, to the point.
