Eternal Style
The Emory logo draws on inspiration from ancient mythology, in particular the concept behind the ouroboros symbol. The ouroboros represents the infinite cycle of nature’s endless creation and destruction, life and death, simply put it is a symbol of life. Carefully crafting the dragon that is geometrically perfect, we create our own take on the ouroboros symbol, one that customers can wear to inspire them to leave a positive mark on the world around them with the life they have. Pairing with the Emory dragon ident is our brand font Athelas, a modern styled san serif front that brings the high end premium finish to the logo.
